PTAbout us
The word ‘pupa’ comes from Portuguese and refers to the transformative stage when a caterpillar transforms into a butterfly. At Pupa Educação Digital, this term represents growth, transformation, and the potential to adapt and thrive in a rapidly changing digital world.
Society is undergoing a significant shift in how it interacts with technology and media. In this dynamic landscape, we guide individuals and organizations through the challenges and opportunities of the digital age, fostering a balance between human insight and digital innovation.
As misinformation and polarization emerge as global risks, media literacy has become a crucial tool. It empowers people to critically assess the information they consume, produce, and share, reducing risks and enabling informed decision-making.
Our solutions are designed to help organizations succeed by promoting the responsible use of technology and media, preparing them to meet the demands of an evolving workplace and society.
Society is undergoing a significant shift in how it interacts with technology and media. In this dynamic landscape, we guide individuals and organizations through the challenges and opportunities of the digital age, fostering a balance between human insight and digital innovation.
As misinformation and polarization emerge as global risks, media literacy has become a crucial tool. It empowers people to critically assess the information they consume, produce, and share, reducing risks and enabling informed decision-making.
Our solutions are designed to help organizations succeed by promoting the responsible use of technology and media, preparing them to meet the demands of an evolving workplace and society.
Why Work With Us?
Strengthen Institutional Branding
Empower your organization or educational network to navigate the challenges of the digital era, creating positive societal impact while enhancing your brand’s reputation with partners and stakeholders.
Improve Internal and
External Communication
Boost your organization’s communication strategies through strategic monitoring of digital trends and the ethical use of Artificial Intelligence.
Mitigate Organizational
Risks
Protect your organization from misinformation by implementing
best practices in data verification
and source evaluation,
reducing risks and avoiding financial losses.
Clients and Partners
Our Founder
Pupa Educação Digital is a strategic consultancy that supports individuals and organizations in navigating the digital age through media literacy, technology, and the development of collaborative networks and communities. The consultancy is led by José Brito, a specialist in media literacy and digital innovation with extensive experience in education and communication.
José Brito
Founder and Business Director at Pupa Educação Digital
- Specialist in media and information literacy and artificial intelligence for business applications: Applies expertise in media and technology to create innovative strategies for impact-driven projects.
- Journalist, Advertiser, and Master of Social Sciences: Academic background and practical expertise that bridge communication, education, and social impact.
- Extensive Experience in the Audiovisual Industry, Educational Journalism, and Streaming Platforms: Former Director of Canal Futura and Communications Manager at Fundação Roberto Marinho, leading large-scale projects focused on education and culture.
- Volunteer Director at JEDUCA (Association of Education Journalists): Advocated for educational journalism to strengthen public discourse and media ethics.
- Advisor at Agência Lupa: Played a key role in combating misinformation and promoting fact-checking initiatives in Brazil.
- International Speaker and Author: Published articles and books on educational media, digital trends, and information literacy, engaging audiences worldwide.
- Researcher on Artificial Intelligence Ethics in Education and Journalism: Investigates the implications of AI technologies on media ethics and educational practices.
- Academic Experience: Former professor of Journalism and Film at ESPM-RJ and environmental reporter for Globo Ecologia, combining academic and practical storytelling expertise.
“Nothing about artificial intelligence is trivial; every new solution brings new challenges. Facing them requires, above all, understanding them.”
Dora Kaufmann, professor at PUC-SP and researcher on the ethical impacts of AI.
“All education is media education because we cannot disconnect from our time, and our time is one of media.”
Leo Pekkala, Deputy Director of the Finnish Audiovisual Institute.
“A company that values information quality and invests in training its employees is a company that protects the integrity and reputation of its brand.”
Alexandre Le Voci Sayad, Director of ZeitGeist and UNESCO advisor.
