PTAbout us
The word pupa comes from Portuguese and refers to the transformative stage when a caterpillar becomes a butterfly. At Pupa Educação Digital, this term symbolizes growth, transition, and the ability to adapt and thrive in a rapidly changing digital world.
Just as a pupa represents transformation in nature, society today is experiencing a cultural shift in how it engages with media and technology. At Pupa Educação Digital, we support individuals and institutions in navigating this transition with purpose and clarity.
As discussions advance around digital skills, media and information literacy, and the ethical use of AI, it is increasingly essential to foster critical thinking and maintain a balance between human values and technological innovation.
Our solutions empower organizations to thrive in this evolving ecosystem, using media and technology strategically to design learning experiences aligned with the demands of the digital age and the future of work.
Why Work With Us?
Professional Training in Digital Culture
Empower your organization or educational network to navigate the challenges of the digital era, creating positive societal impact while enhancing your brand’s reputation with partners and stakeholders.
Boost Your Business with AI
Develop AI solutions to boost your business with customized strategies, social responsibility, and market trend analysis to drive innovation with your teams.
Mitigate Organizational
Risks
Protect your organization from misinformation by implementing
best practices in data verification
and source evaluation,
reducing risks and avoiding financial losses.
Our Founder
Pupa Educação Digital is a strategic consultancy that supports individuals and organizations in navigating the digital age through media literacy, technology, and the development of collaborative networks and communities. The consultancy is led by José Brito, a specialist in media literacy and digital innovation with extensive experience in education and communication.
José Brito
Founder and Business Director at Pupa Educação Digital
- Specialist in media and information literacy and artificial intelligence for business applications: Applies expertise in media and technology to create innovative strategies for impact-driven projects.
- Journalist, Advertiser, and Master of Social Sciences: Academic background and practical expertise that bridge communication, education, and social impact.
- Extensive Experience in the Audiovisual Industry, Educational Journalism, and Streaming Platforms: Former Director of Canal Futura and Communications Manager at Fundação Roberto Marinho, leading large-scale projects focused on education and culture.
- Volunteer Director at JEDUCA (Association of Education Journalists): Advocated for educational journalism to strengthen public discourse and media ethics.
- Advisor at Agência Lupa: Played a key role in combating misinformation and promoting fact-checking initiatives in Brazil.
- International Speaker and Author: Published articles and books on educational media, digital trends, and information literacy, engaging audiences worldwide.
- Researcher on Artificial Intelligence Ethics in Education and Journalism: Investigates the implications of AI technologies on media ethics and educational practices.
- Academic Experience: Former professor of Journalism and Film at ESPM-RJ and environmental reporter for Globo Ecologia, combining academic and practical storytelling expertise.
“Nothing about artificial intelligence is trivial; every new solution brings new challenges. Facing them requires, above all, understanding them.”
Dora Kaufmann, professor at PUC-SP and researcher on the ethical impacts of AI.
“All education is media education, since we live in a time shaped by media and digital literacy.”
Leo Pekkala, Deputy Director of the Finnish Audiovisual Institute.
“People have started to feel the impact of misinformation and school violence — we can’t ignore this conversation anymore”
Mariana Filizola, General Coordinator for Media Literacy, Secretariat for Digital Policies, Brazil
“A company that invests in information quality and trains its teams accordingly is safeguarding the integrity of its brand.”
Alexandre Le Voci Sayad, Education Consultant, UNESCO
“Building SESI Lab’s digital presence is essential, and Pupa brings a qualified perspective with the potential to expand our audiences.”
Luciana Martins, Coordinator of the Educational Program at SESI Lab
