About Us

Pupa Educação Digital is a strategic consultancy that develops digital skills for the world of work. We work with schools, school networks, companies and organizations that need to prepare their teams for complex digital environments, shaped by artificial intelligence and exposed to the risks of disinformation.

The word pupa names the stage in which everything reorganizes before a new form emerges, and this is how we understand the adoption of digital technologies in institutions: a process of maturation that requires method, judgment and agile learning cycles. Each project starts with a diagnosis and unfolds into guidelines for responsible use, leadership and team development, AI workflows and digital education programs.

Pupa is a member of the UNESCO Global Alliance for Media and Information Literacy (MIL Alliance) and of DCN Global, and works in dialogue with networks of journalists, educators, technology professionals and civil society organizations.

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Three fronts

Schools, educators and families. Learning paths, self-paced courses and teacher training on AI and Brazil’s ECA Digital.

PUPA EDU

Companies, leaders and teams. In-company training and workshops with applied AI and AI-powered workflows.

PUPA MAX

Brands, institutions and territories. Events, exhibitions and immersive experiences on digital culture.

PUPA LAB

Entry points

Six short formats to start the journey with Pupa: online and in-person talks, family sessions, teacher and team workshops, AI use policy and Express Diagnosis with an executive session. Investment on request, scoped to each institution, with proposals sent within two business days.

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Why Choose Our Services?

Planning for the new cycle

Prepare your institution for new rules and technologies, with diagnosis, guidelines and team training.

AI applied with judgment

Develop digital skills in your teams and AI workflows tailored to the context and goals of your business.

Develop digital skills in your teams and AI workflows tailored to the context and goals of your business.

Trustworthy information

Protect your organization from disinformation with data and source verification practices across all teams.

Clients and Partners

COAR Notícias

Who We Are

Pupa Educação Digital is a strategic consultancy led by José Brito that prepares individuals and organizations for digital culture at the intersection of INFORMATION, EDUCATION, and TECHNOLOGY.

José Brito

  • Journalist and founder of Pupa Educação Digital. Writes the weekly Radar Pupa newsletter.
  • Master’s in Cultural Assets and Social Projects (FGV), postgraduate degrees in AI and Data Science for Business (IBMEC) and Documentary Filmmaking (ESPM).
  • Teacher at the AI and Digital Education Lab at Colégio MOPI, in Rio de Janeiro.
  • Specialist in Artificial Intelligence for learning, focusing on trend analysis, regulatory frameworks, digital skills, and workforce development.
  • Began his career as a reporter for Globo Ecologia, served as professor at ESPM-Rio, Communications Manager at Fundação Roberto Marinho, and Director at Canal Futura. Served on the advisory board of Agência Lupa, fighting disinformation.
  • Director at JEDUCA, the Brazilian Association of Education Journalists.
  • Member of the UNESCO Global Alliance for Partnerships on Media and Information Literacy (MIL Alliance) and DCN Global (Digital Communication Network).
  • His work combines hands-on training with a strategic vision for digital culture.
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“Nothing surrounding artificial intelligence is trivial—every new solution introduces new challenges, and addressing them requires, above all, understanding them.”

Dora Kaufmann, Professor at PUC-SP and researcher on the ethical impacts of AI.

“I think people have started seeing the real impact of misinformation and school violence on their lives, realizing that staying out of this conversation is no longer an option.”

Project Manager at the Executive Secretariat of the Brazilian Ministry of Education

“The market needs professionals capable of leveraging technology with critical thinking and a focus on real impact for business and society.”

Isabela Esteves, Founding Partner at Lamparina Sustentabilidade e Comunicação

“We don’t just want to use AI; we want our entire community to understand it. Learning is, above all, an act of humanity. This policy stems from that mission.”

André Ferreira, Middle and High School Coordinator at Colégio MOPI.

“Building SESI Lab’s digital presence is vital, and Pupa brings a qualified perspective to initiatives with the potential to expand our audiences.”

Luciana Martins, Educational Program Coordinator at SESI Lab.

FAQ

About Pupa

Pupa Educação Digital is a Brazilian strategic consultancy that prepares individuals and organizations for the challenges of digital culture, focusing on developing digital competencies and workforce training. Our solutions include Media and Information Literacy programs, operational workflow optimization with AI tools, responsible use of digital technologies, combating misinformation, as well as tracking trends and regulatory frameworks across the digital ecosystem. We operate at the intersection of information, education, and technology, serving companies, educational networks, schools, public institutions, cultural organizations, and non-profits.

Pupa is the stage in a life cycle where all energy is focused on metamorphosis. The name reflects our mission: supporting clients through digital evolution journeys, helping organizations mature in their use of technologies and media to reach their best version amid rapid technological acceleration and cultural shifts.

Yes. Pupa is an institution associated with UNESCO’s Global Alliance for Partnerships on Media and Information Literacy (MIL Alliance), a network connecting over 400 partners worldwide. The consultancy is also part of DCN Global Net (Digital Communication Network), linked to more than 20,000 media professionals and research efforts within the digital landscape. Additionally, we participate in research groups focusing on AI in education alongside experts from institutes, universities, foundations, and corporate entities.

Our clients and partners include Itaipu Binacional, SESI LAB, Colégio MOPI, SENAC-SP, Brasscom, Fundação Roberto Marinho, Agência Lupa, Agência France-Presse, Lamparina Sustentabilidade e Comunicação, Editora Globo, JEDUCA (Brazilian Education Journalists Association), Idade Mídia, and UNESCO’s MIL Alliance.

Pupa Educação Digital Products and Services

Pupa’s projects are built around three main pillars:

1. BRAND CONSULTING

Mapping and strategic planning for digital education positioning. Support in establishing responsible AI usage guidelines. Communication and digital presence strategies for new business ventures and entrepreneurial efforts.

2. WORKSHOPS AND TRAINING

Hands-on workshops for teams using AI tools: Claude, Notion, NotebookLM, Manus, Perplexity, Gemini, and more. Professional reskilling programs centered on digital culture for schools and enterprises. Interactive courses built with methodologies aligned with major national and international debates on media, technology, and learning.

3. KEYNOTES AND TALKS

Practical guidance for schools and families on digital citizenship and Law 15.211/2025. Support in curriculum design and review based on computer science educational standards, ethical AI applications, and pedagogical alignment.

About José Brito

José Brito is a journalist, holds a Master’s in Social Sciences (FGV), and completed postgraduate studies in AI and Data Science for Business (IBMEC). Founder of Pupa Educação Digital, he is a professor at Colégio MOPI’s AI and Digital Education Lab and Director at JEDUCA (Brazilian Education Journalists Association).
A specialist in Artificial Intelligence for education, team development, and strategic management for businesses and institutions, he operates at the intersection of Media, Education, and Technology—focusing on trend analysis, workplace skills, and youth employability in digital and information environments.
He began his career as a reporter for Globo Ecologia, served as a professor in the Film and Journalism departments at ESPM-Rio, Communications Manager at Fundação Roberto Marinho, Director at Canal Futura, and Advisory Board Member at Agência Lupa. Speaker in seminar series on the Future of Work addressing over 4,000 youth and educators across ITAIPU Binacional’s Socio-environmental Cooperation Hubs.
Today, his work balances hands-on training with strategic vision: leading AI in learning initiatives, business-applied digital education, and tracking digital ecosystem regulatory frameworks in Brazil and internationally—including debates on digital child protection laws and Ministry of Education (MEC) guidelines for AI in schools to strengthen collaborative networks across business and institutional landscapes.
Member of UNESCO’s Global Alliance for Partnerships on Media and Information Literacy and DCN Global (Digital Communication Network).

Yes. José Brito is a keynote speaker, event moderator, and author of articles and books on educational media, information management, and digital trends. He has written for O Globo newspaper and Editora Moderna, and participated in leading industry events including the Emmy Awards, Rio Innovation Week, Rio2C, Bett Brasil, Educação Já, EducaWeek, Web Summit, Hotmart Fire, as well as the International Congress of Education Journalism (JEDUCA), the Investigative Journalism Congress (ABRAJI), and Future of Work seminars with Itaipu Binacional.

Services

Pupa works on three fronts. Pupa Edu works with schools, educators and families; Pupa Max with companies, leaders and teams; and Pupa Lab with immersive experiences on digital culture. Projects start with entry formats such as talks, workshops, AI use policies and the Express Diagnosis, and can unfold into complete programs.

Yes. Pupa provides strategic consulting for crafting AI policies in schools through multidisciplinary working groups, teacher training, and engagement initiatives involving students and families. A prime example is our work with Colégio MOPI, which led to the creation of their AI and Digital Education Lab and reached over 900 students. Furthermore, Pupa continuously monitors key discussions regarding AI in Education and the Workplace, ensuring compliance with new digital child protection laws and official Ministry of Education (MEC) guidelines for school AI adoption.

Yes. Pupa develops hands-on workshops and practical training featuring AI tools such as Claude, Notion, NotebookLM, Manus, Perplexity, and Gemini, alongside upskilling programs centered on digital culture. All training sessions are tailored to client needs and aligned with the competencies demanded by today’s evolving workforce, keeping pace with public policies and skills that offer a competitive edge. Discover the PUPA OS methodology and learn how to chain AI tools together to work seamlessly for your business.

Yes. Media literacy and anti-misinformation strategies are central pillars at Pupa. We deliver integrated workshops and courses on digital education and information management focused on responsible digital platform usage. The consultancy has delivered journalist training courses for COP 30 coverage in partnership with Agência France-Presse and led environmental educommunication workshops focused on tackling climate misinformation and guiding youth in AI usage across Itaipu Binacional’s Socio-environmental Cooperation Hubs.

Yes. Pupa provides actionable guidance for schools and families regarding digital citizenship and online protection under Brazil’s digital child protection laws (Law 15.211/2025)—a key theme across our talks and consulting services. We host workshops and open discussions on rights and responsibilities with students and parents, promoting critical, responsible technology use to foster autonomy, enhance learning, and optimize information management across online platforms.

How to Hire Us

You can reach Pupa Educação Digital through our website pupaedu.digital, by filling out the PUPA FORMS, emailing contato@pupaedu.digital, or calling +55 (21) 99295-0679. We work with organizations across Brazil and design fully customized projects based on each client’s unique requirements.

Investment on request. Entry formats are priced according to the audience, number of participants, location and level of customization, and a proposal is sent within two business days. Seminars and complete programs are quoted on request.

The quickest way to engage our services is by filling out the PUPA FORMS. In just 2–3 minutes, you can outline your goals and discover the best service package for your needs. We partner with enterprises, schools, educational networks, cultural institutions, public agencies, and non-profits seeking to position themselves and upskill their teams for digital culture, ethical AI usage, and combating misinformation. We are also a trusted resource for professionals pursuing career reskilling and institutions seeking active digital culture dialogue with students through our courses and live sessions.

Yes! The RADAR PUPA newsletter is free and an excellent way to stay updated on the latest news, digital culture debates, AI insights, expert interviews, reading recommendations, and more. Delivered weekly (or nearly weekly) via Substack.

Cases

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