PTAbout us
The word pupa comes from Portuguese and refers to the transformative stage when a caterpillar becomes a butterfly. At Pupa Educação Digital, this term symbolizes growth, transition, and the ability to adapt and thrive in a rapidly changing digital world.
Just as a pupa represents transformation in nature, society today is experiencing a cultural shift in how it engages with media and technology. At Pupa Educação Digital, we support individuals and institutions in navigating this transition with purpose and clarity.
As discussions advance around digital skills, media and information literacy, and the ethical use of AI, it is increasingly essential to foster critical thinking and maintain a balance between human values and technological innovation.
Our solutions empower organizations to thrive in this evolving ecosystem, using media and technology strategically to design learning experiences aligned with the demands of the digital age and the future of work.
Why Work With Us?
Professional Training in Digital Culture
Empower your organization or educational network to navigate the challenges of the digital era, creating positive societal impact while enhancing your brand’s reputation with partners and stakeholders.
Boost Your Business with AI
Develop AI solutions to boost your business with customized strategies, social responsibility, and market trend analysis to drive innovation with your teams.
Mitigate Organizational
Risks
Protect your organization from misinformation by implementing
best practices in data verification
and source evaluation,
reducing risks and avoiding financial losses.
Our Founder
Pupa Educação Digital is a strategic consultancy that supports individuals and organizations in navigating the digital age through media literacy, technology, and the development of collaborative networks and communities. The consultancy is led by José Brito, a specialist in media literacy and digital innovation with extensive experience in education and communication.
José Brito
Founder and Business Director at Pupa Educação Digital
- Specialist in AI in Learning, Digital Culture, and Countering Disinformation: Brings together research, strategy and hands-on practice to help organizations and educators navigate today’s information ecosystem.
- Faculty at the AI and Digital Education Lab, Colégio MOPI (Rio de Janeiro): Designs and leads classroom experiences that introduce middle and high school students to artificial intelligence with critical thinking at the center.
- Academic Background Bridging Journalism, Social Sciences and AI for Business: Bachelor’s in Journalism (FACHA); Master’s in Social Sciences (FGV), with postgraduate specializations in Editorial Management (ESPM) and AI and Data Science for Business (IBMEC).
- Solid Experience in the Audiovisual Industry, Streaming Platforms and Educational Media: Held leadership roles at Fundação Roberto Marinho as Director of Canal Futura and Communications Manager, and contributed to the launch of Globoplay and the Movimento LED – Luz na Educação initiative.
- Volunteer Director at JEDUCA (Brazilian Association of Education Journalists): Advocates for high-quality educational journalism as a pillar of public debate and media ethics.
- Consultant and Associate Researcher at the UNESCO Media and Information Literacy Alliance and the Digital Communication Network (DCN): Engages with international networks shaping the global agenda on media literacy, AI and digital citizenship.
- International Speaker, Event Moderator and Author: Writes books and articles on educational media, information management and digital trends, and addresses audiences in Brazil and abroad.
- Previous Academic and Journalism Experience: Former professor of Journalism and Film at ESPM-Rio, advisory board member at Agência Lupa (Brazil’s leading fact-checking agency), and environmental reporter for Globo Ecologia.
“Nothing about artificial intelligence is trivial; every new solution brings new challenges. Facing them requires, above all, understanding them.”
Dora Kaufmann, professor at PUC-SP and researcher on the ethical impacts of AI.
“All education is media education, since we live in a time shaped by media and digital literacy.”
Leo Pekkala, Deputy Director of the Finnish Audiovisual Institute.
“People have started to feel the impact of misinformation and school violence — we can’t ignore this conversation anymore”
Mariana Filizola, General Coordinator for Media Literacy, Secretariat for Digital Policies, Brazil
“A company that invests in information quality and trains its teams accordingly is safeguarding the integrity of its brand.”
Alexandre Le Voci Sayad, Education Consultant, UNESCO
“Building SESI Lab’s digital presence is essential, and Pupa brings a qualified perspective with the potential to expand our audiences.”
Luciana Martins, Coordinator of the Educational Program at SESI Lab
