PTA new study by Fundação Telefônica Vivo, Brasscom, and Instituto Locomotiva highlights key competencies for entering and advancing in the Information and Communication Technologies market
Photo by: Brasscom TecForum
By José Brito, journalist and founder of Pupa Educação Digital
“We can train both technical and behavioral skills when we offer quality education from the ground up, aligning the curriculum with the digital reality and market demands.”
Lia Glaz, President of Fundação Telefônica Vivo
I recently met Lia Glaz at a dinner hosted by Fundação Telefônica Vivo during the 9th International Congress of JEDUCA, the Brazilian Association of Education Journalists. A longtime supporter of JEDUCA, Fundação Telefônica Vivo has partnered with the organization since its founding in 2016 to promote education journalism.
The dinner took place in the private room of the restaurante Cantaloup, in São Paulo’s Itaim Bibi neighborhood. Among the guests were also Renata Cafardo, Estadão reporter and JEDUCA’s current president; Priscila Cruz, president of Todos pela Educação and now a board member at Fundação Telefônica Vivo; Antônio Gois from O Globo; and Tatiana Klix from Porvir. Over smoked salmon canapés and burrata with basil pesto, we shared stories of growing up in the ’80s, searching for something to bring balance and humor to the ever-demanding routine of raising teens in the TikTok era.
In between laughs and reflections, one thing became clear: regardless of the decade, teenagers have always shaped social trends. What’s different today is that young people also navigate the pressures of the internet, the flood of information on messaging apps, and the search for identity and meaning amidst digital overload.
It’s no surprise, then, that developing digital fluency is no longer optional—it’s essential. But here’s the catch: while students evolve quickly in their use of technology, schools and curricula often lag behind. We must urgently bridge the gap between what’s taught in the classroom and what’s required in the job market.
That’s exactly what a recent study commissioned by Fundação Telefônica Vivo in partnership with Brasscom and conducted by Instituto Locomotiva reveals. The report—Forecast of Entry-Level Jobs in the ICT Sector—was launched during the Brasscom TecFórum on Education and Employment. It shows that 82% of companies in the ICT sector plan to hire within the next two years. Of these, 34% expect strong growth, and 48% anticipate moderate expansion.
And what are they looking for? Beyond AI, coding, cloud computing, and cybersecurity, companies are prioritizing soft skills: willingness to learn, teamwork, problem-solving, and proactivity now top the list of desired competencies. Digital talent is no longer just about knowing tech—it’s about navigating it with purpose.
That’s how Yasmin Namie, a high school data science student from Três Lagoas, Mato Grosso do Sul, landed her first job. After participating in the “Jornada Tech – AI & Data” program—an initiative led by the state education department (Seduc-MS) and Fundação Telefônica Vivo—she was hired to work with the city government, applying her school knowledge to real-world data projects. “I’m putting into practice what I learn in school,” she shared.
Two women. Two paths. One shared mission: ensuring access to quality education and connecting it with the realities of the digital world. Speaking of which… time to take my daughter to school. Be right back.
Enjoy the read!
#1 | Key skills needed to enter the ICT job market in the next two years
Link: [Fundação Telefônica Vivo]
#2 | AFP opens registration for free online course on climate misinformation
Link: [Google Forms]
#3 | China releases AI curriculum guidelines for basic education
Link: [Exame] Foto: Adek Berry/Getty Images
#4 | The rise of AI coders and their growing demand in the tech industry
Link: [O Globo] Foto: Maria Isabel Oliveira
#5 | Researcher maps AI policy benchmarks using UNESCO and OECD frameworks
Link: [LinkedIn] Daniela Lyra, Designer de Experiências Educacionais
📚 READING TIP »
““Hi, love, I’m almost there. Just ten more minutes.”
This phrase popped into my head last week after the passing of Luis Fernando Verissimo. I use it more than I should. Not because I’m dishonest—but because I try to calm others’ nerves by bending reality a bit.
His death made me revisit The Lies Men Tell, one of his most iconic collections. If you’ve ever watched Comédia da Vida Privada on TV Globo in the 1990s, you’ve likely laughed, cringed, and felt seen. That was Verissimo: master of simplicity, observer of chaos, chronicler of Brazilian life.
So here’s to him—a writer who taught us to learn through error, like science, like real life. Farewell, master.
Fique em paz, mestre! Até logo!
» As mentiras que os homens contam
Author: Luis Fernando Veríssimo
Publisher: Objetiva
2015
Até a semana que vem! 😉