Radar Pupa

AI adoption starts by naming the problem, in schools and in companies

Pixel card do Radar Pupa 44 sobre adoção de IA e cultura: robô central iluminado e robô lendo um livro, em roxo, menta e dourado
19
Oct

Before choosing a tool, schools and companies need to know which problem they want to solve. Issue 44 of Radar Pupa treats AI adoption as a decision about culture.

By José Brito, founder of Pupa Educação Digital, teacher at the AI and Digital Education Lab of Colégio MOPI and director of JEDUCA, the Brazilian Association of Education Journalists.

AI adoption is often told as a race for licenses and platforms. In the pilot class of our course IA no Dia a Dia (AI in Everyday Life), something else made the difference: understanding the data around us, asking where we stand and where we want to go, and learning step by step, without fear of mistakes.

The backdrop matters. CompaniesMarketCap figures cited in the issue show six technology giants adding up to more than US$15 trillion in market value, a concentration that shapes many of the tools reaching classrooms and offices.

Radar Pupa 44 pixel card on AI adoption and culture: a glowing central robot and a robot reading a book, in purple, mint and gold
Radar Pupa issue 44 pixel card

Quote of the week

“It is important for us to think about why we are bringing in the technology, and which educational problem we want to solve.”

Camila Wasserman, researcher at CESAR (Recife innovation center), in an article co-written with Sabrina Serafim for HSM Management. Free translation from Portuguese.

AI adoption and what else is in issue 44

  • Platformization, and what the learning debate asks for before technology enters the classroom
  • Big Tech concentration, with six companies above US$15 trillion combined
  • A new analysis by Todos Pela Educação, a Brazilian education nonprofit, highlighting attention, AI and climate
  • A public consultation by ANPD, Brazil’s data protection authority, on new enforcement rules, open until October 26

Reading tip

Utopia pragmática (Pragmatic Utopia), by Ricardo Henriques (Jandaíra, 2026), brings together 55 articles written between 2022 and 2025 and argues for a long-term project for Brazil with education at its core, taking the impacts of artificial intelligence into account. Available in Portuguese.

Read the full issue 44 on Radar Pupa (in Portuguese)

Radar Pupa is José Brito’s weekly newsletter on learning with AI, digital culture and the future of work. Subscription is free.

This post was prepared and reviewed with AI automations by Claude Cowork, based on José Brito’s original issue on Substack.